CES 2024 will be held in Las Vegas, Nevada from 1/10~1/12. This is the second CES after the end of the epidemic, and the global participation in the event is even better than last year. Similar to last year, smart mobility still plays an important role in the show. Unlike last year, electric vehicles are no longer the only protagonist. Although major car makers are still exhibiting in the exhibition halls, a closer look at the contents shows that, with the exception of a few car makers such as KIA, which is launching a new model with its PV (Platform Beyond Vehicle) series platform, most of the car makers this year are emphasizing on the use of software-defined vehicles as their main axle, paired with driving assistants that incorporate AI to entertain and personalize the vehicles, and safety as the main focus, Personalization and safety are the main focus of this year's products. In terms of hardware, most of the concepts from last year were continued, which is a little less impressive than the creativity that flourished last year. From this, we can see that in 2024, when the economy will not fluctuate, companies will mostly launch products from a practical perspective in the automotive industry, where prices are relatively higher.