Brands at CES presented four focuses: 'Entertainment', 'Car Safety', 'Range', 'AI Technology' + one trend: 'Practicality'.

BMW i VISION Dee Finds Driving Pleasure Through AI
The 1/5 CES was greeted by a full of electric vehicle booths. While the audience was still digesting the surprise of this car show, BMW took the lead in bringing out a new experience of future mobility with its BMW i VISION Dee (Picture 1, hereinafter referred to as Dee), which is equipped with the AI Intelligent Driving Assistant, and demonstrated its superior user-friendly voice system in the video. Dee with AI Intelligent Driving Assistant demonstrates its superior humanized voice system to the audience in the film, and discusses with action star Arnold Schwarzenegger about the meaning of traveling, and finally announces that BMW will help drivers recover the fun of driving in the past through Dee's services, so that driving is no longer just a boring experience of going from the place of origin to the destination.