January_CES 2025|Automotive Focus and Trend Forecast(Up)
CES 2025, the world's largest consumer electronics show, was held in Las Vegas, Nevada, USA from 1/7 to 1/10. On the first day, NVIDIA Chairman Jen-Hsun Huang made a high-profile appearance with a 300,000 NTD designer leather jacket, which brought the atmosphere of the show to the highest point. At the conference, we saw that in the past few years, the smart mobility field has gone from a star-studded world in 2023, to a star-studded world with AI in 2024, to a bleak world in 2025. In addition to reflecting the loneliness of the EV market over the past year, it's also not hard to see that after the enthusiasm, the rise and fall of an industry still depends on the practice of technology and the ability to gradually transform visions into real results. The slowdown in EV sales has also given traditional car makers some breathing room. At CES, we not only saw Chinese car technology, but also Japanese and German car makers taking advantage of the fact that EVs are no longer the protagonists to actively import mature hardware and software technologies, waiting for the next upturn in the field of intelligent mobility.