Looking back to 2023, EV sales still maintained a growth rate of more than 20%, but the overall optimism has been influenced by multiple factors such as the economic situation, strikes by US auto unions, and interest rates remaining high, etc. From the initial eye-catching annual growth rate of 35% to the end of 2023, the growth rate was conservative, with an annual sales growth of only about 20% in the fourth quarter. The EV landscape will also remain dynamically competitive in 2023, with Tesla losing the lead in sales and the overall EV price declining at an unprecedented rate. In terms of regions, China's leading position remains intact and is expected to close out 2023 with sales of around 8 million units; Europe is expected to reach the 3 million unit mark, and U.S. EV sales are expected to be around 1 million units. This article reviews the growth of the global EV market in 2023, the regional situation, and through geopolitical and technological evolution, looks at the highlights and challenges in the EV field in 2024.