September_Medicine & Cosmetics｜New Power in Cosmetic Technology

Technology has a way of crossing over to the beauty industry, "AR/AI"Cosmetic Technology Driving the Rise of Buying Opportunities

The reason for the positive ramification of Beauty Tech comes from the rapid changes in the needs and preferences of modern consumers (user side). In addition to the shift in online/offline consumer shopping habits, more emphasis is placed on the application of new fun interactions, customized consumer experiences, and unique insights into factors such as consumer convenience.

Cosmetic technology based on Augmented Reality (AR), Artificial Intelligence (AI), Software-as-a-Service (SaaS) and meta-universe technology is driving the upgrading of virtual try-on, virtual try-on and virtual try-on of consumers' purchasing behaviors, breaking the gap between consumers' online purchases and their offline experiences through the use of AI for in-depth facial fusion recognition and analysis, skin texture and skin tone detection and analysis, hair texture and hair tone detection and analysis and AR virtual accessory wear, effectively solving the problem of not being able to try on-line products and the risk of hygiene hazards or skin injuries that may be brought about by physical store try-on. The difference between online shopping and offline experience is broken, effectively solving the problem of online products not being able to be tried, and the risk of hygiene hazards or skin injury that may be brought by physical storefront makeup testing, and makeup technology is the new trend in the revolutionary development of modern cosmetics, which includes (1) the AR virtual try-on experience becomes more accurate and realistic, and consumers can see the effect of the product being worn on them in real time before they shop; (2) the AI accurate analysis is more reliable, allowing customized experiences to be more divided into two parts. The customized experience is even more reliable, and consumers can tailor-make their own personalized demand suggestions through data analysis of their skin texture, skin color, or emotional identification, helping them find the most suitable makeup products for themselves; (3) The AR/AI virtual makeup experience is more realistic, with accurate makeup, skin texture, and hair color analysis based on the consumers' unique face, skin, and hair color qualities, and the AR/AI virtual makeup experience is even more accurate and realistic, allowing consumers to see the effect of wearing the products on themselves in real time before they shop. The combination of AR/AI technology and physical cosmetic products gives consumers a unique AR/AI makeup trial experience. In addition to enhancing consumers' sense of participation, experience, and interactive technology to strengthen brand adhesion, the solution to the pain point of not being able to try online products meets the consumers' need for newness and change, and stimulates the consumers' desire to buy, and also brings interactive and sustainable shopping guide value to the brand's channel. It can also bring interactive and sustainable shopping guide value to brand channel operators. AR/AI virtual makeup trial in the physical channel end can also empower brand operators to attract customer traffic and experience, increase the frequency of customers entering the store and the residence time, and help customers to try multiple makeup looks in a short period of time, and quickly locate the preferred products to make a purchasing decision.