April_ChatGPT|Integrating ChatGPT, the business opportunity created by the company is explored.

Published On: 2023/04/01|Categories: 科技(Technology)|

At the beginning of 2023, the hottest topic will be AI, especially chatbots.ChatGPTChatGPT is a part of artificial intelligence technology, which is collectively known as "Artificial Intelligence Generated Content" (AIGC, AI Generated Content), and it seems that any company that rides on the concept of AIGC can become a "pig standing on the wind". What is ChatGPT? If you ask this question on the website, the answer will be: it is an artificial intelligence (AI) model based on natural language processing technology (NLP), which is designed for natural and fluent verbal communication in conversations. It is considered to be a proof that the era of large-scale commercialization of AI is gradually approaching. GPT is the abbreviation of Generative Pre-trained Transformer, which means "Generative Pre-training Transformer Model", and in brief, it can be understood as a model that can process huge amount of linguistic materials through large-scale pre-training. GPT stands for Generative Pre-trained Transformer, and in simple terms, it can be interpreted as the ability to process a huge amount of linguistic material through large-scale pre-training, thus acquiring the ability of natural language processing.

The industry generally believes that the "launch" of ChatGPT means that an era of large-scale commercialization of AI is gradually approaching. "ChatGPT's performance from to B to to C fully demonstrates the potential of commercial value. Through interaction with ChatGPT, it can help enterprises establish effective communication programs with their customers, and it is expected to generate opportunities for disruptive changes in many industries, such as smart home and smart Internet of Things, smart venues, healthcare, education, etc., which will not only improve the quality of service but also reduce the cost of service for enterprises. Chatbots are not a new product. Chat robot is not a new product, AI customer service, Siri, Google Assistant, etc., have been applied in our lives, but ChatGPT is qualitatively different from them. First of all, in terms of training data, ChatGPT is based on a large amount of network text data for training, so it has higher accuracy and wider applicability. Next, in terms of the size of the pre-training model, ChatGPT is a very large model with higher processing power and stronger learning ability than the 2018 BERT or others. Finally, in terms of language comprehension, it can understand the complex grammar and semantics of human languages in a more refined way. Therefore, it can be better and more attractive than those currently on the market. Some experts even said that ChatGPT already has better conversation and language organization ability than 80% or even 90%.

結合 ChatGPT,企業有創造更大商機的可能

由於ChatGPT與目前大家所使用聊天機器人的本質與表現不同,市場上開始討論起各種不同的應用與商機。此交互平台可以幫助企業與客戶建立有效的溝通方案,預計將在許多產業中產生大變革,同時提高服務品質並降低企業的服務成本。另外,我們也可從許多AI的KOL 示警觀點中判別哪些是ChatGPT即將應用的重點領域,如『創新工場』董事長李開復在粉專上表示,在Chat GPT時代來臨有20種工作將被淘帶,如電話銷售、客服、店員、出納和運營人員等;美國AI專家統整出如技術工作、媒體工作、法律工作、老師等十個可能被取代的領域。這代表著ChatGPT 等AIGC的模型在這些領域上的表現已經或即將比人類出色。因此市場上將有更多企業導入或相關解決方案之產品推出。目前看到許多利用NLP技術、GPT語言模型授權甚至直接連結ChatGPT的產品與服務,如台灣的『犀動智能』所推出的飯店產品「AI智能語音助理小美犀」打入國內8,000間飯店房間,利用GPT模型解決旅客疑難雜症提升住房體驗並降低飯店成本。『富邦人壽』AI 診斷系統是一個基於 GPT-2 模型的智能語音助手,可用於自動化診斷和建議。它可以幫助醫生提高診斷準確性和速度,並可提供更好的醫療保健服務。『Salesforce』的智能客服Assistant,使用GPT-3模型進行對話,能夠自動回答客戶的問題,提高客戶服務效率和滿意度。此外,有國外玩家在遊戲中導入ChatGPT取代原本遊戲的對話機制,讓遊戲與玩家的互動跳脫傳統腳本式的情境,延伸出更多可能的劇情。

AI聊天機器人的應用場景不斷擴展。除了商業領域外,政府部門和公共機構也開始看到AI聊天機器人在提高公共服務效率和服務品質。例如,如線上繳稅、領取福利等,以減輕公務員的工作量和提高市民的滿意度。在科技巨頭皆看好AI聊天機器人的商業前景,紛紛下場布局AI新賽道。公開資料顯示,Microsoft向OpenAI投資數十億美元,並將推進ChatGPT商業化,計劃將其整合進Bing搜索引擎、Office、Azure雲服務、Teams等一系列產品中。Google也不甘示弱地推出聊天機器人Bard,在初試啼聲時的顛簸,讓外界認為與微軟的聊天機器人大戰輸了第一回合。然而,目前定論兩大巨擘誰將勝出還言之過早,但肯定的是兩大巨頭持續投入資金,能產生出來的應用商機非常可期。

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